Upwork market playbook, July 2026 edition

Amazon PPC

2,397 Amazon PPC postings monitored since October 2025 (selected by the 'Amazon PPC' skill tag). Outcome numbers use resolved postings from the stable cohort (October 2025 through February 2026), n = 1,053. Based on continuous monitoring of publicly visible Upwork job postings.

Demand

All postings, October 2025 through the last complete month.

Amazon PPC averages 297 postings per month over the last six complete months.

2025-10262025-112082025-123142026-012842026-022842026-032882026-043422026-052982026-06287

Outcomes

Stable cohort: October 2025 through February 2026.

50.5% of resolved Amazon PPC postings hire someone, 6.6 points above the 43.9% all-niche baseline.

Filled50.5%Unfilled39.1%Cancelled7.2%Expired3.1%

n = 1,053 resolved postings; baseline n = 617,336.

Time to fill

Postings from April 2026 onward (first cohort with reliable closure timing).

75.7% of Amazon PPC fills happen within 7 days of posting. Fresh postings are where hiring happens.

Within 24 hours19.9%1 to 3 days16.9%3 to 7 days39.0%7 to 14 days12.5%14 to 30 days11.8%Over 30 days0.0%

n = 136 fills. Closure detected on a roughly two-hour cycle; day-level precision.

Stated budgets (beta)

All postings, October 2025 onward.

Clients stating hourly budgets put the middle of the range at $10 to $25 per hour.

Hourly floor (median)$10/hr (p25 $5, p75 $15)Hourly ceiling (median)$25/hr (p25 $12, p75 $40)Fixed price (median)$50 (p25 $20, p75 $200)

Beta: client-stated budget fields, USD only, unaudited. Percentiles describe what clients state up front, not final contract rates.

Fixed vs hourly

Stable cohort: October 2025 through February 2026.

Fixed-price Amazon PPC postings fill 12.0 points more often.

Fixed price (417 postings)60.7% fillHourly (359 postings)48.7% fill

340 cohort postings carry no recorded budget type; those fill at 39.9%.

Experience level

Stable cohort: October 2025 through February 2026.

Intermediate postings hire most often in this niche (53.0%).

Intermediate (663)53.0% fillExpert (434)46.3% fill

Client quality

Stable cohort: October 2025 through February 2026.

76.3% of Amazon PPC postings come from clients who have hired before; 99.7% are payment-verified.

$0 / none (27.7% of postings)36.8% fillUnder $1K (20.4% of postings)47.1% fill$1K to $10K (26.9% of postings)59.2% fill$10K+ (25.0% of postings)58.9% fill

Client geography

Stable cohort: October 2025 through February 2026.

Top client countries by posting volume, with fill rates.

United States (527)53.3% fillUnited Kingdom (179)59.3% fillCanada (58)34.0% fillAustralia (54)57.7% fillPakistan (39)37.1% fillIndia (34)29.4% fill

Skills clients list alongside

All postings, October 2025 onward.

PPC Campaign Setup & Management is the most common co-listed skill: pair it with Amazon PPC in your profile.

PPC Campaign Setup & Management51.1% of postingsAmazon FBA51.1% of postingsPay Per Click Advertising41.5% of postingsAmazon Webstore40.9% of postingsAmazon40.1% of postingsSEO Keyword Research38.1% of postingsAmazon Seller Central36.9% of postingsAmazon Listing Optimization30.9% of postingsCampaign Optimization23.0% of postingsSearch Engine Optimization18.9% of postingsCampaign Management17.2% of postingsAmazon Listing14.9% of postings

Screening rules

Every rule above is a factual aggregate from this niche's own data, thresholded at n >= 100 and a 5-point gap.